One of the most effective ways to market a business on the Internet is by utilizing social media marketing strategies. Many business people do not know how to promote themselves, select a target audience or get the most out of their money when it comes to marketing. This article includes a few tips that Jan Berkowitz often uses successfully. This will help you improve your social media marketing skills. Near the top of your blog, add a Facebook like box. This allows people to "like" you on Facebook. Your users will not have to leave your blog and they can "like" your blog without leaving the website. This simplifies the process and gives more people exposure to your business. This is really invaluable says author Jan Berkowitz. Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll which is a cool and easy thing to add says Jan Berkowitz. Jan Berkowitz suggests adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job. Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. Allowing your visitors an easy way to follow you across the social network via Facebook, Twitter or LinkedIn can make sure that they are aware of every new post. You can get your followers' attention, Jan Says by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it. Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page. This is a fun way to add zest to your marketing efforts, Jan Berkowitz. When using Twitter, there's always a possibility that your stuff is going to get lost. Make sure that you're updating consistently enough to keep your material fresh. Twitter's primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. Short posts are valuable as they get the information across that is necessary without taking away time from your readers. You can have your most important tweets posted again automatically. If you are launching a new product or doing something important, you should write a short message and have it appear in your followers' feeds every few hours or at least every day. Do not assume that Twitter users read through everything in their feed. The preceding paragraphs presented a number of sound strategies to apply towards better results in your companies social media marketing campaign. The rewards you can reap in terms of online visibility and increased profitability can be substantial. For marketing ideas check my other articles, Jan Berkowitz.